Our Investment Philosophy

Our aim is to work closely with you to create a tailored portfolio which meets your individual needs and financial situation.  Using detailed analysis, we aim to ensure we maximise the potential returns from your investments, taking into account your attitude to risk.  Our objective is to provide a consistent total return in excess of cash over the long term.  Your portfolio will reflect your individual requirements for capital growth, income or a combination of both.

Our investment portfolio for each client will primarily invest directly in UK equities and bonds, with the use of collective investment vehicles for overseas equity and other asset class diversification.  Rather than be restricted to our own company collective funds, we have freedom to use the best funds available in the whole marketplace; thus giving greater potential returns.

Our investment team is made up of experienced Portfolio Managers who, along with the Head of Investments, define and implement our investment strategy.  The team meet daily to discuss market developments and trends.  We are totally independent, using stockbrokers' analyst reports, company meetings and our own research to establish which investments offer the best returns.

Our investment horizon is longer term as we focus on investing in good quality companies which fulfil our growth and value criteria.  We are typically seeking out companies with the following qualities:

• A proven and sustainable track record.
• A strong business franchise with market leadership.
• A high quality and experienced management team.
• Balance sheet strength and good cash generation supporting a growing dividend.
• A reasonably priced valuation given the business prospects.

When we have identified an attractive investment opportunity, we will add the stock to our recommended list.  This list will be used by the Portfolio Manager to select the best investments to meet each client's individual requirements.